McCalls Limited was established in 1887 in Upperkirkgate, Aberdeen selling second hand goods, mainly clothing, by its founders Daniel McCall, an international auctioneer and his wife Annie McCall, a market trader who sold from a stall in the Castlegate area of Aberdeen.
The demand for second-hand clothing diminished with the influx of imported clothing and the rise of the high street stores. The increase in patriotic fervour and the desire to have a sense of belonging and affiliation made a good case for supplying Highlandwear. McCalls saw an opening to offer their expertise in all Highlandwear products whilst making their availability affordable through Hire. The acceptance was an unqualified success.